Grants of up to $100,000 to support wine and cider producers who encourage visitors to wine regions and generate eligible rebatable domestic cellar door sales.
On this page you will find
What is the Wine Tourism and Cellar Door Grant (WTCD)?
The Wine Tourism and Cellar Door Grant (WTCD) is designed to:
- Offset costs associated with running a cellar door, making it more sustainable for producers to maintain and expand visitor-facing operations.
- Provide direct financial relief tied to actual sales performance, calculated as 29% of the notional wholesale selling price of eligible rebatable domestic cellar door sales (capped at $100,000 per producer, per year).
This program forms part of a broader suite of measures developed in consultation with the Australian wine industry following reforms to the Wine Equalisation Tax (WET) rebate arrangements. It complements the $50 million Export and Regional Wine Support Package and is administered by Wine Australia on behalf of the Commonwealth in line with the Commonwealth Grants Rules and Guidelines.
Wine Tourism and Cellar Door Grants level of support
Grants
- Estimated grant value: $1 to $100,000 per applicant.
- Maximum grant available: $100,000 (GST exclusive) per applicant.
- Funding is calculated at 29% of the notional wholesale selling price of eligible rebatable domestic cellar door sales.
- Total funding available under the program is capped at $10 million each financial year.
- If the total value of eligible applications exceeds the $10 million annual cap, individual grant payments will be reduced proportionally across all approved applicants.
- Grant payments are made as a single payment.
Co-contribution
- No co-contribution is required.
Wine Tourism and Cellar Door Grants important dates
- Applications close: 23 October 2026 at 5.00 pm ACDT
- Expected decision on successful and unsuccessful applications: 6 November 2026
- Applicants expected to be informed and grant payments made: 11 November 2026
- Awarded grants expected to be published on GrantConnect: 20 November 2026
- Register your interest with GrantHelper
Round 8 relates to eligible wine sales from the 2025–26 financial year.
Wine Tourism and Cellar Door Grants objectives
The grant aims to:
- Support wine and cider producers who add value through wine tourism and regional cellar door operations.
- Encourage increased visitation to wine regions across Australia.
- Provide direct financial assistance that reflects actual cellar door sales performance.
Sales eligible for Wine Tourism and Cellar Door Grants support
Eligible applicants can claim 29% of the notional wholesale selling price of their eligible rebatable domestic cellar door sales.
To qualify:
- The sales must not already have been used to meet the $1,207,000 eligibility threshold.
- The sales must have occurred while the applicant or a related entity owned or leased the physical cellar door.
- At least 50% of the rebatable domestic cellar door sales included in the application must consist of sales made from the physical cellar door.
- An associated producer must not already have applied for the grant for the same financial year.
Eligible domestic cellar door sales may include:
- Wine purchased in person at the physical cellar door and taken away by the customer.
- Wine purchased in person at the physical cellar door and later delivered to an Australian address.
- Eligible online, telephone or mail-order sales to end consumers where the final delivery address is in Australia, subject to the program requirements.
Sales that do not qualify as physical cellar door sales include transactions where the purchase itself is completed away from the physical cellar door, such as a later mail order or an online wine club membership.
Other Wine Tourism and Cellar Door Grants important details that you will need to know
Organisations eligible for Wine Tourism and Cellar Door Grants support
To be eligible, applicants must:
- Be a wine or cider producer.
- Be a legal entity registered for GST and have an active ABN.
- Have made at least $1,207,000 (GST exclusive) in sales of rebatable wine during the relevant financial year.
- Have rebatable domestic cellar door sales above any sales used to meet the $1,207,000 eligibility threshold.
- Have paid Wine Equalisation Tax (WET) on all eligible sales included in the application.
- Have owned or leased a physical cellar door in Australia during the relevant financial year, either directly or through a related entity.
- Have held a valid liquor licence during the relevant financial year.
For Round 8, the relevant financial year is 2025–26.
A physical cellar door must generally:
- Be a physical structure where consumers can sample and purchase the producer’s wine.
- Be open for an average of at least 20 hours per week during the period it operates in the relevant financial year.
- Be located within a 50-kilometre radius of the producer’s place of production.
Wine Tourism and Cellar Door Grants assessment criteria
All applications are assessed by Wine Australia for eligibility and compliance with the program guidelines.
If the total value of all eligible applications is less than the $10 million annual funding cap, eligible applicants may receive the full value of their eligible claim, up to $100,000 (GST exclusive).
If eligible applications exceed the $10 million annual funding cap, grant amounts will be reduced proportionally at a consistent rate across approved applicants.
Wine Australia may seek further information or advice where required as part of assessing an application. Final funding decisions are made by the CEO of Wine Australia.
How do I get the Wine Tourism and Cellar Door Grants?
Applicants should:
- Meet all eligibility requirements.
- Ensure eligible sales relate to the 2025–26 financial year.
- Confirm that WET has been paid on all eligible sales included in the application.
- Correctly calculate eligible rebatable domestic cellar door sales.
- Ensure at least 50% of the eligible cellar door sales claimed are sales from the physical cellar door.
- Provide all required supporting documentation.
- Use the current application form without altering or removing any questions or sections.
- Submit the application through the Wine Australia online grants portal by the published deadline.
Applications that alter the official application form may be considered ineligible.
Information to prepare for the Wine Tourism and Cellar Door Grants application
Applicants should prepare:
- Evidence of a lease agreement, mortgage or certificate of title, including the map page, for the physical cellar door used for the eligible transactions. The document must be in the name of the applicant or a related entity.
- Evidence of the physical cellar door’s liquor licence valid during the relevant financial year.
- A completed and signed Statutory Declaration using the template provided through the online application portal.
- Accurate financial information supporting the eligible sales included in the application.
- Details required to demonstrate compliance with the eligibility criteria.
Applicants should also:
- Read the program guidelines and any published FAQs.
- Confirm they meet all eligibility requirements.
- Use the current application form.
- Ensure an authorised person signs the application.
- Attach all required supporting documentation.
Applying for the Wine Tourism and Cellar Door Grants
Applications must be submitted through the Wine Australia online grants portal.
Register your interest with GrantHelper to explore your alignment with this grant and how we can assist you to increase your chances of success.
Wine Tourism and Cellar Door Grants resources
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